Free playbook · for coaches & course creators

Run 30 Meta ad tests a month. Know why winners win.

The free playbook we use to plan, read and act on a month of Meta ad tests for course creators and coaches. One variable per ad, kill rules you set before launch, and a 30-row tracker you can copy today.

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• Why 3–5 creatives is a coin flip, and the one-variable rule that turns every ad into an answer you can reuse
• The test order we follow: hook, then pain vs. desire, proof, format, CTA, audience
• A worked 30-variant month: two waves, every row labelled with the one thing it tests
• Kill, watch, iterate and scale rules with exact triggers and the 48–72 hour read window
• The tracker template (CSV) and a one-page checklist

From the team behind a sales-call funnel that turned 6,751 leads into 140 sales at a $1,756 average. 40+ clients since 2019, including Mark Moss, Peter Sage and Keala Kanae.