Engine Room · client zero

Our own funnel, tested in public.

This is the system we run for coaches and course creators, running on Hat Funnels itself. Every number here is real and updates daily. When something flops, you'll see that too, and what we changed.

read the numbers→decide the next test→build it fast→ship it→read again in 48–72 h

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This week's test

The ad test

One variable per ad: the headline on the image changes, everything else is identical. Each headline gets the same daily budget. The kill line was written before launch, so the decision isn't a mood.

The page test

Two headlines on the opt-in page. A daily job moves new visitors toward the one that converts better, with a 10% floor so both keep being measured. A winner is called only at 200+ views per headline and 20+ leads, and promoting it is a human decision.

Decision log

newest first

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